Anonymous Coward · 1d
hybe are so good at western promo and they've been doing it for so long that by now they've essentially created an easy-to-follow playbook to show other kpop companies how to do it, so the fact that sm is still confused on what to do is so bizarre
It’s not that SM can’t it’s that they don’t feel the need to cater to the west as strongly as hybe does bc they’ll always have the Asian market on lock and they know if they did theyd risk upsetting their Asian fanbases. That’s the biggest difference.
Also competing with hybe at this point is not really possible due to the near unlimited resources and connections they have. Yall forget scooter Braun used to lead hybe America and his pockets run deep. There’s a lot of industry politics at play as well
